Infinite Design Possibilities | Welcome to Liminal

How It Works

Our patented Liminal design process uses 3D models and video to drive immersive pattern and color experiences for both brand marketers and consumers.

Video Recap. Liminal 3D digital models can be viewed in an easy, immersive video browsing experience. A 30-second video contains1,000 still images, delivered in hi-res as needed for any type of commercial application.

Next-level digital creativity. Any of these still images can then be selected to update interior design surfaces and drive customer brand engagement.

Faster, Better, Cheaper

Watching a Liminal 3D video and selecting a favorite 2D image is so easy, it can happen on an iPhone!

2 iPhones displaying the Liminal Click to Select act in use.

Business-to-consumer applications empowers consumers to co-create custom merchandise with the brand, now made possible by Liminal 3D.

Business-to-business applications give collaborators a powerful blend of creativity and control, extending brand assets in a innovative, cost-effective ways. The following case studies highlight three potential applications.

Nike Case Study

Design once, create forever.

At the same time, these models can be manufactured in 3D using technology like CNC machining, casting, 3D printing, etc. to create a vast collection of products for a full-brand experience.

For conceptual purposes only, all rights remain with Nike, Inc.

Video Recap. Oren’s vision for the World of Nike 3D reimagines the logo, Nike’s billion-dollar Flyknit innovation, and brand colors — bringing them to life with motion, energy, and engagement.

Marketing and Custom Merchandise. This video showcases Liminal’s ability to rapidly generate new brand assets and apply them in bold, imaginative ways. It also highlights another key advantage of Liminal 3D — empowering consumers to co-create with this storied brand and imagine products they can call their own.

burberry Case Study

Liminal 3D transformed Burberry’s heritage plaid into thousands of new visual assets — merging tradition with an evolving, future-proof brand identity.

For conceptual purposes only, all rights remain with Burberry, Inc.

Video recap. Oren gets tactile with Burberry’s iconic plaid, tracing its story back to the loom and forward into Burberry 3D — and a world of immersive store experiences and customer-driven product customization become the new reality.

Creating desire. Liminal 3D transforms Burberry’s iconic plaid to deliver new approaches of engagement. Today’s luxury customer seeks experiences, storytelling, and meaning in every brand interaction.

Hilton Case Study

Liminal 3D turned Hilton’s logo into a living design system — providing design assets for every surface from carpets, wallcoverings, and textiles, all coordinated from one 3D model.

For conceptual purposes only, all rights remain with Hilton, Inc.

Video Recap. Drawing on his interior design pedigree, Oren delivers brand innovation by transforming the Hilton logo into an architecturally inspired 3D motion experience. The result is a dynamic, on-brand video that drives engagement and opens new options for localized advertising opportunities.

Interior design and advertising. With Liminal 3D, design processes become more streamlined, vibrant, and seamlessly coordinated across wall coverings, carpets, and all 2D and 3D surfaces. Even welcome videos in lobbies and guest rooms are transformed into personalized, localized brand experiences.

About

Meet the team behind Liminal.

Our founders unite deep expertise in design, branding, and technology — driving innovation at the ever-evolving intersection of strategy and creativity.

Oren Sherman at seated on a carpet at Wintergarden in Boston.

Oren Sherman, President

Oren Sherman is the creator of Liminal, a patented process that transforms 3D models into immersive artworks, interconnected animations and experiential environments. An acclaimed artist, educator, and professor of marketing and branding at the Rhode Island School of Design, he has collaborated with corporations nationwide to develop original artwork and licensed collections that capture and elevate brand identity. His work sits at the intersection of art, technology, and commerce—creating layered, subliminal experiences that resonate as unspoken brand narratives.

Recognized as a creative visionary, Oren has received the Lifetime Achievement Award from Boston Design Week, delivered a TEDx talk on creativity, and in 2025 was honored with the Creative Visionary Award from the Arts Foundation of Cape Cod.

Oren's Website

Matt Clark, Developer

Matt's Website

Design Commerce Agency, Representation

DCA's Website